<div class="ecp-component ecp_JoinClub">
  <h2>{message:JoinClub/Title}</h2>
  <div class="ecp-html-content">{message:JoinClub/SummaryHTML}</div>
  <form class="ecp-form">
    <button data-ecp-action="show-tiers">{message:JoinClub/ShowTiersButton}</button>
  </form>
</div>